Northern Escape Collection, home to a curated portfolio of boutique sustainable lodges, has today rebranded as Morris Escapes.
The new identity marks the beginning of an exciting new chapter for the business, building on its strong reputation for creating memorable experiences at one-of-a-kind destinations, including Orpheus Island Lodge, Mt Mulligan Lodge, Beechmont Estate, and the recently opened Pelorus Private Island.
Morris Group Executive Chairman Chris Morris said the new name aimed to better connect the portfolio with its parent brand, Morris Group.
The inspiration for the new logo comes from Morris Group’s foundations as a family-owned business, starting with the letter ‘M’ representing Chris Morris and the Morris family.
“This new identity means our luxury lodges are more closely aligned with the rest of Morris Group and strengthens the connection between Morris Escapes’ unique travel experiences and the rest of our tourism portfolio,” Mr Morris said.
Morris Group owns and operates a range of tourism experiences across Queensland including The Ville Resort – Casino and the recently opened luxury hotel Ardo in Townsville.
The portfolio also includes Morris Nautical, which operates a fleet of luxury superyachts out of Port Douglas; and Morris Aviation which includes Nautilus Aviation, North Queensland’s largest private helicopter business, HeliFish, and a newly acquired jet aviation business.
Mr Morris said while the name and branding might be new, the guest experience at Morris Escapes lodges will stay the same.
“Our exceptional Morris Escapes team will continue delivering the same outstanding service, and their unique brand of understated luxury that people have come to know and love,” Mr Morris said.
The closer connection between Morris Escapes with the rest of Morris Group also means that all the exciting career opportunities that go with being part of a large and successful company become clearer for our people who are wanting to build their careers in hospitality and tourism.
“With today’s rebrand and the recent opening of Pelorus Private Island, there’s never been a more exciting time to be part of Morris Escapes,” Mr Morris said.
Morris Escape’s new visual identity has been brought to life on the new group website, which is now live and ready to be explored at morrisescapes.com.au