Morris Group has been officially announced as a Hero Partner for Townsville Fire, supporting the champion WNBL team with an additional $500,000 a year for the next three years.
The new partnership is the largest contribution to the club from the private sector in its history, providing clear commitment to the advancement of female sport and pathways for elite athlete development in the north.
Morris Group Founder and Executive Chairman Chris Morris said the company was proud to throw its support behind the team and keep it in the hands of the community.
“Whilst we were initially approached to purchase the club, we felt that it was important for The Townsville Fire to remain community-owned unlike many other clubs in the competition,” Mr Morris said.
“We’re proud that we can play a role in supporting the team and to the continuing development of professional women’s sport in North Queensland,”
Chris Morris, Executive Chairman, Morris Group
Fire General Manager Sam Pascoe said the partnership with Morris Group demonstrates an incredible commitment to the community and will ensure that the Fire continues to provide a direct pathway to female athletes from the region.
“We have worked closely with The Ville since 2020, and to have them come on board in such a significant way, is truly a game changer for the club,” she said.
‘It means we remain competitive not just in the WNBL but in the entire sporting landscape, we can continue to set the bar and grow our organisation; and providing a genuine opportunity to focus on junior pathways in our region.”
As part of the arrangement, Townsville Fire will also welcome CBCo Brewing as their new official Beer and Cider Partner.